I've built a pretty unconventional life. That's exactly why I'm good at this.

The way you shape your life is determined by your actions, and it's up to you to create your own opportunities

From Sweden to Silicon Valley to your front door.

I spent over a decade living abroad — teaching in international schools, working inside a tech startup as it grew from a small team into a successful company, creating content that reached millions of people on YouTube and TikTok, and running six marathons along the way. I didn’t take the normal path, and that’s given me a perspective most people in tech simply don’t have.

Now I’m in California working in IT and client success, spending every day inside businesses helping them navigate technology. I’ve taken everything I learned building things, teaching people, and solving problems — and I’m channeling it into helping small businesses actually use AI. Not just talk about it. Use it.